What is Wishlist Configuration?
The Wishlist Configuration setting controls who can save items to a Wishlist on your store:
Restrict access to logged-in customers only
Allow access to all visitors, including guests
You’ll find this setting in Notify Me! > Wishlist > Settings, under the Wishlist Configuration section.
Configuration Options
1. Logged-in Customers Only
Access: Only customers who are signed in can save items.
Guest Experience: Guests will see a prompt to log in or create an account before using the Wishlist.
Best for:
Building a customer database
Tracking Wishlist activity to user accounts
2. All Customers (Including Guests)
Access: Anyone can create a Wishlist—no account needed.
Guest Experience:
Wishlist is saved locally in the browser.
If a guest later logs in, their Wishlist automatically merges with their account.
Best for:
Reducing friction for first-time visitors
Increasing engagement across more users
Which Option Should You Choose?
Choose the setting that aligns with your goals:
Goal | Recommended Option |
Collect customer data | Logged-in only |
Maximize engagement | All customers |
Encourage account creation | Logged-in only |
Lower barriers to interaction | All customers |