Available Template Variables
Your email templates use the Liquid templating language. You can include the following Liquid variables to dynamically populate content:
{{ shop_url }}
The first line of your shop’s address.{{ logo }}
The source URL of your shop logo.{{ shop_name }}
The name of your shop.{{ title }}
The product title.{{ content }}
The HTML content used for push notifications and emails.{{ product_image }}
The product variant image.
➡️ Tip: Use the.urlproperty to get the image URL.{{ product_name }}
The name of the product.{{ price }}
The variant’s price.{{ add_to_cart }}
The Add to Cart button for your product pages.{{ visit_product }}
The URL of the product page in customer notifications.{{ visit_product_text }}
The HTML content for the “visit product” text link.
Using Liquid Filters
Most popular Shopify Liquid filters are available to help you format your email content. For example, you can use filters to:
Change text case
Format dates
Manipulate strings
If you need a specific filter that isn’t available, please contact support to see if it can be added.
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