What better way to let customers know their favorite product is back in stock than with a notification that matches your store's vibe?
You can personalize your Back-in-Stock email notifications for three types:
First Back-in-Stock
Reminder
Thank-you message
Steps to customize your Back-in-Stock email notifications
Navigate to Back in stock
From the left sidebar, select Back in stock.
Open Customize appearance
Click Customize appearance, then find the Notifications section.
Select the email notification type
Choose one of:
First Back-in-Stock
Reminder
Thank-you message
Click Email to open the editor.
Email Template:
Each template has its own design. Pick the one that best fits your brand, then customize it.
Simple
Supply
Simplify
Custom Template — Build and design your own email using HTML, so the look and feel exactly match your brand.
For instructions on building a custom template, see the article on custom templates.
Heads-up: custom templates are reviewed before going live
Once you submit a custom template, our team checks it against our notification and deliverability standards. Review can take up to 48 hours. Your previously active template keeps sending during this time, so customers always receive a notification. We'll email you once your template is ready or if it needs changes.
Customizing Your Email Template
After selecting a template, you can start customizing it.
1. Sender Email
By default, emails are sent from the Notify Me! email address. To change it:
Click Edit.
You'll be redirected to the Settings page, where you can add a new email address. Learn more in this article.
2. Header
Choose whether to show your Logo or your Shop name in the header.
If you pick Logo, you can upload an image.
Note: Notify Me! automatically uses the logo from your Shopify store if one is set. See how to add a logo to your Shopify store. You may need to log out and back into Notify Me! after uploading a new logo.
3. Content
You can edit the Email subject, Email title, Email description, Add to cart and Visit product button labels, Product price, and Discount code.
Use variables like
{{shop_name}},{{product_name}}, and{{product_link}}to personalize your content.
4. Styles
Pick a pre-set color theme or create your own.
Adjust the email title font size, email description font size, and discount font size.
Note: Gmail doesn't support every font family. We've listed the ones it does support in the font picker.
5. Social media
Add your social media links to the email footer. It keeps customers engaged and connected to your brand.
By customizing your Back-in-Stock email notifications, you'll not only inform your customers but also reinforce your store's identity and keep them coming back for more.