What is the Pre-order confirmation message?
The Pre-order confirmation message is sent automatically to customers after they place a pre-order through the Notify Me! Back in Stock | Pre-order app. It includes order details and can be delivered via:
Email
SMS
Where to find and customize Pre-order confirmation
In your Shopify admin, go to Apps.
Select Notify! Back in Stock | Pre-order.
Click the PreOrder tab.
Click Customize appearance.
In the Notifications section, choose Pre-order confirmation.
How to enable Pre-order confirmation
Open the Email or SMS channel.
Use the toggle to turn the notification on or off.
How to customize the Pre-order confirmation email
Navigate to: PreOrder tab → Customize appearance → Email section
Email template options
Choose from built-in templates:
Simple
Simplify
Or build your own Custom Template (see instructions in the article on custom templates).
Custom templates are reviewed before going live
Once you submit a custom template, our team checks it against our notification and deliverability standards. Review can take up to 48 hours. Your previously active template keeps sending during this time, so customers always receive a confirmation. We'll email you once your template is ready or if it needs changes.
Email header
Show either your Shop name or your Logo.
If you pick Logo, upload the image you want to use.
Email content
Title — set a custom email title.
Description — add the details customers should see about their pre-order.
Buttons — edit the labels for:
Continue Shopping
Cancel Order
Email styles
Color theme — choose a color scheme that matches your brand.
Font family — pick your preferred font.
Font sizes — adjust the title and description sizes independently.
Social media
Add social media links to appear in the email footer.
How to customize the Pre-order confirmation SMS
SMS text
Customize the message text sent to customers.
Enable or disable
Use the toggle to turn SMS notifications on or off.
Frequently asked questions
Q: How do I enable Pre-order confirmation notifications?
A: Open Customize appearance, go to the Pre-order confirmation section, and toggle email or SMS on.
Q: Can I customize the content of the messages?
A: Yes. You can edit both the email and SMS text, including subject lines, descriptions, and button labels.
Q: How do I match the notification style to my store's theme?
A: Use the customization options for colors, fonts, and layout. For fully bespoke designs, build a Custom Template in HTML.
Q: What if I need more advanced customizations?
A: Use the Custom Template option to design the email in HTML. Custom templates are reviewed within 48 hours before going live.
Best practices
Keep notifications current — review your template whenever your branding changes.
Write for clarity — customers should instantly see what they pre-ordered and what happens next.
Test before you launch — use the Send test Email button to check the design in a real inbox before making a template live.