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How to Apply Discounts to Pre-orders

Learn how to set up discounts for pre-orders to encourage customers to place orders before product is released or restocked

Updated over a week ago

Access Discount Settings

  • In the Notify Me app, go to Pre-order Settings.

  • Find the section labeled Discount Policy.

Set Up a Discount

  • Under Discount Policy, select Apply Discount.

  • Choose one of the following:

    • A percentage discount (e.g., 10% off), or

    • A fixed discount amount (e.g., $5 off).

  • The discount will automatically apply to all qualifying pre-order purchases.

Display Discount Information on Product Pages

When a discount is applied:

  • The product page will automatically update to:

    • Show the original price crossed out

    • Display the new discounted price

  • This helps increase visibility and customer interest.

Monitor and Adjust Your Discount Strategy

  • Use Shopify’s analytics to track pre-order performance.

  • Review conversion rates and customer response.

  • Adjust the discount percentage or amount based on:

    • Inventory levels

    • Sales goals

    • Campaign performance

Important Notes

  • Clearly communicate all discount terms and conditions to customers.

  • Ensure compliance with Shopify policies and local laws when offering discounts.

  • Consider how pre-order discounts affect your overall pricing and profit strategy.

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