Offering a special discount is a great way to incentivize customers to place pre-orders for items that are not yet in stock. This can help boost sales for new product launches or during restock periods.
How to Set Up a Pre-order Discount
Discount settings are configured within each Pre-order Offer. This allows you to apply different discounts to different products or campaigns. For example, you can offer a 15% discount for a "New Collection" offer while having no discount on your "Default Offer."
Step-by-step Instructions:
Navigate to the PreOrder Dashboard
From your Shopify Admin, open the PreOrder app.Select the Offer to Configure
On the dashboard, click on the name of the offer you wish to apply a discount to. This will open its configuration page.
Access the Discount Policy Section
On the offer's edit page, scroll down to the "Discount Policy" section within the "Pre-order Logics."
Enable and Configure the Discount
Select the Apply Discount option.
Choose the discount type:
Percentage discount (e.g., enter 10 for 10% off).
Fixed discount amount (e.g., enter 5 for $5 off).
Save Your Changes
Click the Save button in the top right corner. The discount will now be automatically applied at checkout for any product purchased through this specific offer.
Display Discount Information on Product Pages
When a discount is applied:
The product page will automatically update to:
Show the original price crossed out
Display the new discounted price
This helps increase visibility and customer interest.
Monitor and Adjust Your Discount Strategy
Use Shopify’s analytics to track pre-order performance.
Review conversion rates and customer response.
Adjust the discount percentage or amount based on:
Inventory levels
Sales goals
Campaign performance
Important Notes
Clearly communicate all discount terms and conditions to customers.
Ensure compliance with Shopify policies and local laws when offering discounts.
Consider how pre-order discounts affect your overall pricing and profit strategy.