What is the $9.90 Small Business Plan?
The $9.90 Plan is a discounted pricing tier available for new, early-stage Shopify stores. It's designed to make it easier for small businesses to access essential features at a lower cost.
🗓️ When did this plan launch?
Starting September 2025, the $9.90 Plan is available to eligible merchants.
✅ Who is eligible for the $9.90 Plan?
To qualify for the Small Business Plan, your store must meet both of the following conditions:
You are on the Shopify Basic plan.
Your store is less than one year old.
💡 How to access the plan
If your store meets the eligibility criteria, the $9.90 Plan will be selectable directly on the pricing page.
If you don’t qualify, the plan will appear disabled. You’ll also see a banner explaining why it’s not available.
🔄 Already on the $9.90 Plan?
If you were already moved to this plan during early testing or rollout, nothing changes. You can continue using the plan as before.
🎯 Why does this plan exist?
This plan helps keep pricing fair for all Shopify merchants:
New businesses can start affordably.
Larger or more established businesses pay based on their growth stage.
Keywords
Small Business Plan
$9.90 Shopify plan
Basic plan discount
Shopify pricing for new stores
Early-stage store pricing