WhatsApp back-in-stock notifications

WhatsApp is a channel for sending back-in-stock alerts to customers. This feature lets you reach shoppers through one of the most widely used messaging apps in the world, offering faster visibility and better engagement than email.

When a product is restocked, Notify Me can send a back-in-stock alert directly to shoppers through WhatsApp. This works for both the first alert and the reminder notification. Messages follow Meta approved templates to ensure reliable delivery.

To start using WhatsApp, you need to enable it in your Notify Me Settings.

Once enabled, WhatsApp becomes available across your notification settings and customer-facing form.

When WhatsApp is turned on, your subscription form will display WhatsApp as a selectable channel for customers. They can choose WhatsApp, SMS, email, or any combination you allow.

If you prefer not to collect WhatsApp subscriptions, you can disable it at any time in your Customizations.

WhatsApp messages use a predefined Meta approved template. This template cannot be customized at this time and is available only in English. Inside the message editor, merchants will see an informational banner noting these limitations.

WhatsApp is a paid messaging channel. Charges are based on message delivery. Detailed pricing information is covered in a separate article. You can monitor your WhatsApp usage and costs from the In App Charges section of your dashboard.

Once messages begin sending, WhatsApp activity appears throughout your analytics:

This allows you to compare WhatsApp performance with email and SMS and understand how customers respond across different channels.

Each WhatsApp notification includes a delivery status so you can see how the message performed. Typical statuses include:

These statuses help diagnose delivery issues and understand customer engagement.