WhatsApp is a channel for sending back-in-stock alerts to customers. This feature lets you reach shoppers through one of the most widely used messaging apps in the world, offering faster visibility and better engagement than email.
How WhatsApp Works
When a product is restocked, Notify Me can send a back-in-stock alert directly to shoppers through WhatsApp. This works for both the first alert and the reminder notification. Messages follow Meta approved templates to ensure reliable delivery.
Enabling WhatsApp in Your Store
To start using WhatsApp, you need to enable it in your Notify Me Settings.
Open your Back in stock section from the pane
Go to Settings
Click on Edit in First alert notification
Locate the WhatsApp notifications option
Check the box
Once enabled, WhatsApp becomes available across your notification settings and customer-facing form.
Merchants on trial or Lite plans can send up to 5 WhatsApp messages. All other plans have no limit.
WhatsApp on Your Subscription Form
When WhatsApp is turned on, your subscription form allows customers to subscribe using WhatsApp as a notification channel.
SMS and WhatsApp share a single phone number field on the subscription form. Customers enter one phone number, which can be used for SMS notifications, WhatsApp notifications, or both- depending on what you have enabled.
Customers can subscribe using email, SMS, WhatsApp, or any combination you allow.
Mandatory Behavior for SMS and WhatsApp
Because SMS and WhatsApp use the same phone number field:
Marking SMS as required will also make WhatsApp require a phone number.
Marking WhatsApp as required will also make SMS require a phone number.
A red asterisk (*) will appear next to both fields to indicate it is required.
Customers must enter a valid phone number before submitting the form when either SMS or WhatsApp is marked as required.
Customization and Templates
WhatsApp messages use a predefined Meta approved template. This template cannot be customized at this time and is available only in English. Inside the message editor, merchants will see an informational banner noting these limitations.
Additional languages and templates will be added over time.
Billing and Usage Overview
WhatsApp is a paid messaging channel. Charges are based on message delivery. Detailed pricing information is covered in a separate article. You can monitor your WhatsApp usage and costs from the In App Charges section of your dashboard.
Tracking Your WhatsApp Performance
Once messages begin sending, WhatsApp activity appears throughout your analytics:
Included in the Sent Notifications graph
Shown in the list of sent messages
Visible in notification details alongside other channels
This allows you to compare WhatsApp performance with email and SMS and understand how customers respond across different channels.
Delivery Statuses
Each WhatsApp notification includes a delivery status so you can see how the message performed. Typical statuses include:
Sent
Delivered
Failed
Opened
Clicked
Ordered
Forbidden content
These statuses help diagnose delivery issues and understand customer engagement.
