Set up the Wishlist feature so customers can save products they like and return to buy them later. Covers activation, customer access (guests versus logged-in only), and verifying the button appears on your storefront.
Before you start
You need:
The Notify Me! App Embed activated in your Shopify theme. The Wishlist button won't appear on your storefront without it. See Activate the Notify Me! App Embed in your Shopify theme if you haven't done this yet.
Optional: customer accounts enabled in Shopify if you want to restrict Wishlist to logged-in customers only.
How Wishlist works
When a customer visits a product page on your storefront, Notify Me! adds a heart-shaped Add to Wishlist button. The customer clicks it to save the product. They can view everything they've saved by clicking the floating My Wishlist button on your storefront.
You decide whether anyone can use the Wishlist or only logged-in customers (more on that below).
You can see which products are saved most often and by how many shoppers inside the app at Wishlist → Wishlist products.
Activate Wishlist
In Notify Me!, navigate to Dashboard or Wishlist.
Confirm the status badge reads Active. If it reads Inactive, click Activate.
Choose who can use the Wishlist
You can let any visitor save products, or restrict Wishlist to customers who are signed in. Both options are common; the right one depends on your goals.
In Notify Me!, navigate to Wishlist → Settings.
Under Customer access, choose one option:
All customers (including guests). Anyone can save products. Guest Wishlists are stored in the browser and merge with the customer's account if they later sign in.
Logged-in customers only. Only signed-in customers can save products. Guests see a prompt to log in or create an account first.
Click Save.
Your goal | Recommended option |
Lower barriers, maximize engagement | All customers (including guests) |
Build a customer database, track behavior to accounts | Logged-in customers only |
Encourage account creation | Logged-in customers only |
Verify the button appears
Open any product on your live storefront in an incognito tab.
Confirm the Add to Wishlist heart icon appears on the product page.
Click the heart and confirm a confirmation toast appears.
Click the floating My Wishlist button (anchored to the side of the page) and confirm the saved product appears in the drawer.
The floating My Wishlist access button cannot be hidden from the storefront, but you can customize its position, color, and label. See How to Customize the Floating "My Wishlist" Button.
Customize how Wishlist looks
Once the basic setup works, customize each piece of Wishlist to match your brand.
To add Wishlist buttons on additional pages:
See what customers are saving
Open Wishlist → Wishlist products in the app. You'll see which products are most-saved, how many shoppers have saved each one, and whether the product is currently in stock. This is one of the strongest demand signals available in your store. Use it to inform restocks, promotions, and new product decisions.
For more detail, see Understanding Wishlist Reports.
Tips and best practices
Start with guest access enabled. It removes friction for first-time visitors. You can always tighten access later if you want to build a logged-in customer database.
Test on a real product page. The heart icon and the floating button both render based on theme conditions. Catch styling conflicts before launch.
Cross-promote Wishlist in cart abandonment emails. A customer who saved an item but didn't buy is a strong candidate for a follow-up nudge. Make sure your marketing flows know about Wishlist activity.
Treat the Wishlist products report like a demand signal. Products that get saved a lot but don't sell are worth investigating. Pricing, copy, photography, or shipping cost may be holding them back.
Frequently asked questions
Do customers need to create an account to use the Wishlist?
Not necessarily. If you allow guests, anyone can save items and their Wishlist is stored in their browser. If a guest later signs in, their saved items merge with their account. If you restrict access to logged-in customers only, guests see a prompt to sign in or create an account first. Pick the option that matches your goals.
Where is a customer's Wishlist stored?
For logged-in customers, the Wishlist is saved to their customer account on your store and persists across devices and sessions. For guests, the Wishlist is stored in their browser and only persists on that device.
Can I send a notification when an item on someone's Wishlist comes back in stock or drops in price?
Personalized Wishlist notifications are on our roadmap and not currently available. For restock alerts, use the Back in Stock module separately.
The Wishlist button isn't appearing on my product pages. What should I check?
Confirm the Notify Me! App Embed is activated in your theme, the Wishlist module is Active in the app, and your theme supports app embeds (Online Store 2.0). If everything checks out and the button still doesn't show, contact support.
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